ART 418 · announced Aug 31
The semester project
One engagement across the term, in two halves: a brand built by the midterm, then systemised with and for AI. Four gates, each presented.
What you brand is your own choice, and the room will be a mixture: a real organization you find, a venture you invent, or one of the briefs offered in class. Whichever kind it is, it has to be real enough to research.
Part I · The Brand
One venture, researched and then built. Two gates: the research and the directions it could live in, then the brand itself at the midterm.
Gate 1: research and direction
The research behind the venture, the moodboards, and the brand themes it could live in. Presented to the room.
- Wed Sep 16The subject, chosenWhat you are branding and which kind of thing it is, with a paragraph on why it is worth the semester.
- Wed Sep 23The researchWhat you have found out about the subject, who it is for, and who it stands next to.
- Wed Sep 30Research, moodboards, brand themesWhat the venture is, who it is for, and three directions it could live in.
Gate 2: the brand
The brand itself, built. The midterm showcase, and the largest presentation of the term.
- Wed Oct 7The direction, chosenThe theme carried out of Gate 1, chosen and defended, with the brand starting to take shape around it.
- Wed Oct 14The brandThe built brand, shown at the midterm showcase.
Part II · The System
The same brand systemised with and for AI: written as a spec a machine can operate, then actually operated by one. Two gates: specified, then running.
Gate 3: the system, specified
The brand rewritten as a system: the rules, tokens and instructions a machine can operate without you in the room.
- Wed Nov 11The brand as a specThe system a machine reads: rules explicit enough that an agent produces on-brand work from them alone.
Gate 4: the system, running
The brand actually operated by AI against the spec, demonstrated live, with what it got right and what it got wrong.
- Wed Dec 2The system, demonstratedThe spec driving real production, run in front of the room.
The defensefinals, Dec 8 to Dec 14
The whole engagement defended: what the brand claims, what the system automates, and where the machine still needs you.