Gate 1: research and direction

Readingsread before this class

Nothing to read for this class.

In classnotes and materials

Slides, notes, links and exercises from the room are posted here after class.

Duecollected at this class

• Research, moodboards, brand themesWhat the venture is, who it is for, and three directions it could live in.toward the next gate

Handed outset at this class

• The direction, chosenThe theme carried out of Gate 1, chosen and defended, with the brand starting to take shape around it.due Oct 7