Class 06 of 28 · Part I · The Brand
Brand: Business Frameworks
Monday, September 141:30 to 2:50 PM · CSU LB 104
Brass tacks: brand infrastructure, brand platforms, house of brands, and the technical parts of the whole thing.
Readingsread before this class
- Neumeier, The Brand Gapselections, to be chosen
- Davis, Creative Strategy and the Business of Designselections, to be chosen
In classnotes and materials
Slides, notes, links and exercises from the room are posted here after class.