Class 03 of 28 · Part I · The Brand

Design Practice in the Age of New Mediums

Monday, August 31Lecture1:30 to 2:50 PM · CSU LB 104

What the medium keeps doing to the work, read through the Emigre piece: that was then, this is now, and the question of what is next. The semester project is announced today, in full and exactly as it will run.

Readingsread before this class

In classnotes and materials

Slides, notes, links and exercises from the room are posted here after class.

Handed outset at this class

  • The subject, chosenWhat you are branding and which kind of thing it is, with a paragraph on why it is worth the semester.due Sep 16